Getting Your Craft Show Business Off The Ground

 by: Shawn Vincent

For years, family, friends and even people who you just meet, have really liked the crafts you produce. They are the centerpiece for conversation at holiday dinners, or the, “that’s a great idea” thing when neighbors come over for a coffee. So, you’ve decided that you might be able to make a profit off of selling your crafts to others. Great! Here’s what you need to do to make it work!

1.) Have a plan – Even if you just scrawl it down on a piece of loose leaf paper, that will work – but you should definitely go into this with a plan. You will plan for things like: how many craft shows you will attend, the cost to make the craft and how much you should sell it for, craft show expenses (they vary from show to show), how many crafts you want to produce, and so on.

By going into this without a plan, you are essentially going in blindly, without a path to follow. This can be a precursor to failure – and that isn’t what we want. Set some goals, determine a few craft show costs and you are going to be much better off.

2.) Search the markets – A lot of people have expressed an interest in your craft, but are they going to buy it at craft shows? In order to find out, you need to go to a few craft shows before you start out on your own and decide if this product you have will sell. Are others selling it? If so, how is it selling?

Further, you can talk to craft store employees, other crafters, people at the craft shows – essentially anyone who might have an interest in your product and see if your craft is something they would buy. This is a slimmed-down version of market research – but it will be valuable to help you get your craft show business off the ground.

3.) Present well – If you have put together a plan, done your market research and you are ready to take this crafting business to the next level, then here is something you need to think about – presentation. If you just have a few tables with your crafts strewn about on the table – people will be less likely to buy.

However, if you create an attractive sales area, make your products easily accessible and provide a simple transaction for the customer – they are far more likely to buy!

4.) The price is right – You bet it is! You will have to do a little bit of price discovery when you start, just to see the price when most of your crafts are going to sell. Some tips for finding the best prices are: go a penny lower than the next highest number; for example $9.99 instead of $10. Ask people what they would be willing to pay for it. The question may come as a surprise to them, but chances are they will give you an honest answer.

The above points are just the tip of the iceberg. If you are starting a business to sell your crafts at craft shows, you need to do a little bit of groundwork before you start. Talk to others who are in the business and you will find out more along the way. Good luck!